A broken website doesn't always mean a blank screen or an error message. Most websites that are losing their owners customers still look fine, they just have problems that silently turn visitors away before they ever get in touch.
Here are the five most common signs your site has a problem worth fixing.
This is more common than you'd think, and it's invisible to you unless you test it yourself. Someone fills out your form, hits submit, gets a "thanks" message, and you never receive it. They assume you'll call. You assume no one enquired. Everyone loses. Test your own form right now from a personal email address and confirm you receive it.
More than 60% of website visitors are on mobile. If your site requires pinching and zooming, has text that runs off the screen, or has buttons too small to tap, most of those visitors leave within 10 seconds. Pull up your site on your own phone right now and scroll through it as if you're a new customer who knows nothing about you. Would you stay?
Google has published data showing that 53% of mobile visitors abandon a page that takes longer than 3 seconds to load. Slow sites also rank lower in search results. Common causes: uncompressed images, cheap hosting, outdated WordPress plugins, or too many tracking scripts. You can check your load time for free at pagespeed.web.dev, anything below 50 on mobile is a problem.
If your website still shows your 2019 pricing, lists a service you no longer offer, or references a promotion that ended two years ago, it erodes trust. Visitors who find inconsistencies between your website and reality (or between your website and your Google listing) tend to quietly move on to a competitor who looks more on top of things. Outdated information signals an inattentive business.
Every page on your website should answer one question for the visitor: "what do you want me to do next?" If the answer isn't obvious, a phone number, a booking button, a contact form, most people won't hunt for it. They'll just leave. This is called a missing call-to-action, and it's the single most common reason websites get traffic but no enquiries.
Quick test: Open your website, set a 10-second timer, and ask yourself: "If I knew nothing about this business, would I know who they are, what they do, where they're based, and how to contact them?" Most business websites fail this test.
Some of these fixes are simple enough to handle yourself — update the copy, test your form, check your mobile view. That takes 20 minutes and costs nothing. Others, like a broken form backend, slow load times, or a missing call-to-action that actually converts, usually require someone who does this for a living.
Our Lead Leak Audit ($297) is a full diagnostic of your site: what's broken, what's costing you leads, and what to fix first. Done in 48 hours. If nothing needs fixing, we'll tell you that too.
If the site needs more than fixes — if it's time to rebuild — our Growth Engine package starts at $2,997. Fast, mobile-first, SEO-ready, built to convert. Flat rate, no ongoing fees, you own everything.
Fill out our free website health check. We'll look at your site, tell you exactly what's broken or underperforming, and give you an honest assessment, no pitch attached.
Get in touch →